Five Ways to Build a Powerful Brand Through Philanthropy


We can go fast alone but alone we cannot go as far. Our existence as communities yearns for a feeling of unity. And in order to maintain this unity and togetherness, we must first strive to grow as a community. A community is like a person and also has a myriad of needs and requirements. Often at times, there is a vast diversity in the background, education, and economic conditions of a community.

All in all, we must know our ‘why’ and ‘how’ of providing our support to the surrounding community as Thomas Kane, Chicago-based Private Wealth Manager did. He was determined and knew what drove him so he searched for an organization that reflected those passions and values. Looking at the available opportunities that will give him the greatest potential to make a difference he acted upon the same.

Here are five ways to build a powerful brand through philanthropy.

Support Local Businesses:

Local businesses and shops are an integral part of any community, they not only provide for the community, but also support their families and generate job opportunities for the ones looking for employment. These businesses are often under pressure and attack by the bigger national and multinational competitors. One of the best ways to support them is, of course, to spend money with them, but we can also help them in other ways. Hellen Keller, an American author, political activist, and lecturer truly says, “Alone we can do so little but together we can do so much.”

Organize a Charitable Event:

We can bring up a cause that needs pressing attention or we are passionate about and organize on its behalf an event to raise money. It can be anything from raising money for orphans or supporting a senior’s program, to collecting donations for health programs for various diseases.


We may also look up to various opportunities and give back to our surrounding community through support and encouragement. Whether a hospital, food bank, youth group, senior’s home, or animal shelter, there are plenty of local organizations that would benefit from our time and efforts. We may start by looking at things that appeal to us and hold the interest we have done before in our past.

For instance, we can look at Thomas Kane, a Merrill Lynch wealth manager who lends much of his time in supporting various charitable causes, including serving as President of Friends of the IDF.


Running a charity or an NGO is a cumbersome task and needs a large sum of money regularly. With wealth concentrated in one place, it’s benefits can be ripped by the whole community in the form of a community hospital, school, or even bank which can lend at lower interest rates. We may spare some money for the above but when we do it is advised to make sure the money goes to the right place.

Apart from this,  helping the community doesn’t have to be about donating a large sum of money or all our time there. It can also be giving away our unwanted possessions. Such as unwanted clothing, media, books and homeware and likes of the same.

Brand Marketing:

Starting stories concerning worldwide issues separates your organization from your rivals. Organization notoriety is upgraded by brand separation. Since the corporate social duty is quickly turning into the standard for business, one method of accomplishing a one of a kind personality is to effectively draw in with clients and discover what their interests are and what causes they support.

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